People who don’t understand web design and keywords usually have the impression that you have a couple of keywords that sum up a website and you just throw these all over your site and you will do well… this could not be more wrong. Keyword Research is a complex system of variations, relationships, positioning, and relevance both on page, across a site, and across multiple websites. Just like building a house, when you build a site you need clear well thought out planning and as keywords will be the primary means of driving traffic to your site you really need to think about the range of keywords and their variations and how to integrate them across you site.
Targeting keywords for traffic
Using the Google Search Console to Analyze Keyword Traffic
Keyword research is best the way to Identifying and analyzing keyword traffic is simple. The functionality offered by the Google Search Console, formerly known as Webmaster Tools, allows you to quickly and easily identify keywords that are driving traffic to your website, making it an excellent starting point in your keyword traffic analysis.
Identifying New Keyword Opportunities with Free Keyword Tools
Keyword suggestion tools, such as WordStream’s , Soolve, Google Trend Free Keyword Tool, are an excellent sources for Keyword research in seo to target with your content for SEO purposes, as well as keyword groups for your PPC campaigns
Using Keyword Traffic Data in Your PPC Campaigns
Targeting keywords across your site
Page Title: The page title, also known as a title tag or title element, is written in the coding of the page, like this – <title>Mention Your Keywords Here</title>.
Url: The web address for the page (i.e. www.yoursite.com/mention-your-keywords-here). This is a good place to add keywords as you can use them without needing to use them in a catchy or enticing way like with the page title or H1 tag.
Body Content: You only need to mention the keyword once on the body, though you can mention it more times if that happens naturally when you’re writing. You definitely don’t need to aim for any kind of keyword density (3%, etc.).
Meta Description: The snippet of text that gets displayed in the search results to describe the content of the page. Search engines don’t use this as part of their ranking algothrim, however, they do highlight/bold any keywords used here, which makes your site stand out more in the search results and seem more relevant.
Use keywords within your links
Keywords on your page can be highlighted to search engines in a number of ways. If your site is content heavy, a clever linking structure between your pages using your keywords as anchors will benefit you immensely. The anchor text on backlinks pointing to your site is extremely important and this is true for links within your site also
Long tail keywords
Creating a variation of a keyword can be as simple as adding another word to it. As you get longer and more specific keywords you will find they drive less traffic but can be targeted much easier. Consider all possible combinations with groups of keywords related to your site. Form lists of long tail keywords ranging from 2 or more words that could drive a lot of relevant traffic to your site and integrate these keyword phrases within your site content.
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