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Importance of Social Media Recruitment

Recruitment is of the utmost importance if you’re looking to succeed with your company. There are many tools that a company can use to find and recruit the top talent but Social Media Recruitment is fast becoming a way of life.

Most will source candidates through job boards, agencies, traditional media platforms, referrals or social media. Over the last few years, social media has revolutionized business functions and operations. By utilizing social medial to recruit employees, a business has several benefits. Below are some of the most important ones:


Social Media Recruitment platforms is very cost–effective compared to traditional methods of recruitment. As a matter of fact, creating a social media account is free. Traditional recruitment methods require a firm to pay a premium to advertise through traditional media channels (TV, billboard, newspaper or magazine) and hope that a large number of candidates will see the job advert.

Access to Passive Candidates

social media recruitment allows employers to identify and reach potential candidates who have the right qualifications but are not thinking about changing their current jobs. Social media activity makes passive candidates aware of new job openings that may motivate them to consider leaving their current job for another, better paid one.

Access to passive talent and candidates is the major reason employers that are recruiting via social media.

Less Time to Recruit

Recruiting via social media enables candidates to respond immediately through different social media platforms. This reduces the time needed to hire. When employers use social media to attract and communicate to potential candidates, they create a good relationship with the candidates.

Better and Higher Quality Employees

Companies that recruit via social media have better and more productive employees than companies that use other recruiting programs. This could be due to the fact that candidates who frequently use social media may be more innovative and tech-savvy.

Companies can also use social media platforms to screen candidates. Social sites such as Facebook, Twitter and LinkedIn provide numerous details and information about a potential candidate. This helps a company select the best candidate.

Posting Jobs to Leverage Social Media in Recruiting

One of the best ways to use social media in recruiting (without actually searching for potential candidates) is to post jobs to Twitter, Facebook and LinkedIn. This is a free way to get your latest opening out to a large audience in a big way without the risk. With millions of job seekers using social media, iApplicants has streamlined this process for you making it seamless and easy.

Social Media Recruitment

Contact us to find out what our years of experience, proven track record and platform of innovative solutions can offer your business today, tomorrow and for decades to come.

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